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Customer focused marketing : actions for delivering greater internal and external customer satisfaction

"Chaston, Lan"

Customer focused marketing : actions for delivering greater internal and external customer satisfaction - 1 - London Mcgraw Hill c1993 - "xi, 222p. : ill. ; 24cm."

Includes bibliographical references and index

ISBN: 0077076982

Subjects--Topical Terms:
Customer satisfaction
Marketing management

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Central Library - Coimbatore

Customer focused marketing : actions for delivering greater internal and external customer satisfaction