Consumer behavior concepts and applications
"Loudon, David L"
Consumer behavior concepts and applications - 4 - New York Mcgraw Hill c1993 - "xxiii, 788p. : ill. ;24cm."
Includes index
0070387672
Consumer behavior--United states--Case studies
Consumer behavior concepts and applications - 4 - New York Mcgraw Hill c1993 - "xxiii, 788p. : ill. ;24cm."
Includes index
0070387672
Consumer behavior--United states--Case studies