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Firebrands : building brand loyalty in the internet age

Moon, Michael

Firebrands : building brand loyalty in the internet age - New Delhi Tata McGraw-Hill 2000 - xviii, 318p.

Includes index.

ISBN: 70439532

Subjects--Topical Terms:
Brand choice
Brand loyalty
E-Commerce
Internet marketing

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Firebrands : building brand loyalty in the internet age