Marketing channles a relationship management approach
"Pelton, Lou E"
Marketing channles a relationship management approach - 1 - Chicago Irwin 1997 - "xxii,728p. : ill. ;24cm."
includes index
025617802X
Customer relations--Management
Marketing channels--Management
Relationship marketing
Marketing channles a relationship management approach - 1 - Chicago Irwin 1997 - "xxii,728p. : ill. ;24cm."
includes index
025617802X
Customer relations--Management
Marketing channels--Management
Relationship marketing