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Staying Power Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons From Microsoft, Apple, Intel, Google, Toyota and More)

Michael A. Cusumano

Staying Power Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons From Microsoft, Apple, Intel, Google, Toyota and More) - OUP Oxford 2010 - Clarendon Lectures in Management Studies .

ISBN: 9780199218967

Subjects--Topical Terms:
New Business Enterprises
BUSINESS & ECONOMICS
Strategic planning.,Strategic planning--Case studies.,Technological innovations--Management.,Technological innovations--Management--Case studies.

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Staying Power Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons From Microsoft, Apple, Intel, Google, Toyota and More)