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Business-to-Business Marketing Management Strategies, Cases and Solutions

Mark S. Glynn-Arch G. Woodside

Business-to-Business Marketing Management Strategies, Cases and Solutions - Emerald Group Publishing Limited 2012 - Advances in Business Marketing and Purchasing .

ISBN: 9781780525761

Subjects--Topical Terms:
Management
Sales & Selling
BUSINESS & ECONOMICS
Marketing--Management.

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Business-to-Business Marketing Management Strategies, Cases and Solutions