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Television Advertising and Televangelism. Discourse Analysis of Persuasive Language.

SCHMIDT, Rosemarie and Joseph F. KESS

Television Advertising and Televangelism. Discourse Analysis of Persuasive Language. - John Benjamins Publishing Co. 1986 - Pragmatics & Beyond .

ISBN: 9789027225559

Subjects--Topical Terms:
Communication Studies
Evangelistic work--Language.,Persuasion (Rhetoric),Television advertising--Language.,Television in religion.
LANGUAGE ARTS & DISCIPLINES

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Central Library - Coimbatore

Television Advertising and Televangelism. Discourse Analysis of Persuasive Language.