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Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) - Volume 1: Strategies And Concepts; Volume 2: Applications And Cases

Frank T Piller-Mitchell M Tseng

Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) - Volume 1: Strategies And Concepts; Volume 2: Applications And Cases - World Scientific 2010

ISBN: 9789814280259

Subjects--Topical Terms:
Production & Operations Management
BUSINESS & ECONOMICS
Flexible manufacturing systems--Congresses.,Marketing research--Congresses.,Marketing--Management--Congresses.,Mass customization--Congresses.,Product management--Congresses.,Service industries--Marketing--Congresses.

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Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) - Volume 1: Strategies And Concepts; Volume 2: Applications And Cases