Building strong brands
"Aaker, David A"
Building strong brands - 1 - New York Free Press 1996 - "ix,380p. ;22.5cm."
includes index
002900151X
Brand valuation
Intangible property
Marketing management
Building strong brands - 1 - New York Free Press 1996 - "ix,380p. ;22.5cm."
includes index
002900151X
Brand valuation
Intangible property
Marketing management