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Market research toolbox a concise guide for begineers

"Mcquarrie, Edward F"

Market research toolbox a concise guide for begineers - California Sage c1996 - "xviii, 154p. : ill. ;22cm."

includes index

ISBN: 0803958560

Subjects--Topical Terms:
Marketing research--Methodology

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Central Library - Coimbatore

Market research toolbox a concise guide for begineers