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Promotional culture advertising ideology and symbolic expression

"Wernick, Andrew"

Promotional culture advertising ideology and symbolic expression - 1 - London Sage 1994 - "ix,208p. : ill. ;23.5cm."

includes bibliographical references and index

ISBN: 0803983913

Subjects--Topical Terms:
Advertising
Culture
Marketing management

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Central Library - Coimbatore

Promotional culture advertising ideology and symbolic expression