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Understanding services management integrating marketing organisational behaviour operations an

"Glynn, William J K (ed)"

Understanding services management integrating marketing organisational behaviour operations an - 1 - Chichester John Wiley 1996 - "xxvi,485p. : ill. ;23cm."

includes index

ISBN: 0471960667

Subjects--Topical Terms:
Service industries--Management

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Understanding services management integrating marketing organisational behaviour operations an