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Data mining : modeling data for marketing, risk and CRM

Rud, Olivia Parr

Data mining : modeling data for marketing, risk and CRM - New Delhi Dreamtech Press 2003 - xxiv, 365p. : ill.

Includes index.

ISBN: 8126504412

Subjects--Topical Terms:
Data mining
Data warehousing

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Data mining : modeling data for marketing, risk and CRM