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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity - 2 - New Delhi Prentice Hall of India 2003 - xxvii, 788p.

ISBN: 8120323092

Subjects--Topical Terms:
Brand management

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Central Library - Coimbatore

Strategic brand management : building, measuring, and managing brand equity