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Marketing management analysis planning implementation and control

"Kotler, Philip"

Marketing management analysis planning implementation and control - 9 - New Delhi Prentice Hall Of India c1997 - "xxxvii,789p. : ill. ;25.5cm."

includes index

ISBN: 8120311787

Subjects--Topical Terms:
Marketing management

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Central Library - Coimbatore

Marketing management analysis planning implementation and control