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Direct marketing an integrated approach

"McDonald, Willam J"

Direct marketing an integrated approach - 1 - Boston Irwin / Mcgraw Hill c1998 - "xviii,532p. : ill. ;23.5cm +1Floppy"

includes index

ISBN: 0071159517

Subjects--Topical Terms:
Direct marketing

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Central Library - Coimbatore

Direct marketing an integrated approach