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Brand positioning strategies for competitive advantage

"Sengupta, Subroto"

Brand positioning strategies for competitive advantage - New Delhi Tata Mcgraw Hill c1990 - "xix,299p. :ill. ;22cm."

includes index

ISBN: 0074624016

Subjects--Topical Terms:
Positioning (Advertising)

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Central Library - Coimbatore

Brand positioning strategies for competitive advantage