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Kleppner's advertising procedure

Russell, Thomas J

Kleppner's advertising procedure - 15 - New Jersey Prentice-Hall 2002 - xix, 697p.

Includes index

ISBN: 013042577X

Subjects--Topical Terms:
Advertising -- Planning and strategy
Advertising procedure
International advertising
Media services -- Advertising
Retail advertising

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Kleppner's advertising procedure