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Introduction to marketing communications an integrated approach

"Burnett, John"

Introduction to marketing communications an integrated approach - 1 - New Jersey Prentice Hall c1998 - "xxxv,659p. : ill. ;25cm."

includes index

ISBN: 138957568

Subjects--Topical Terms:
Communication in marketing
Integrated marketing communication (IMC)
Marketing communication

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Introduction to marketing communications an integrated approach