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Competitive branding winning in the market place with value-added brands

"Nilson, Torsten H"

Competitive branding winning in the market place with value-added brands - Chichester John Wiley c1998 - "ix, 235 p. :ill. ;24 cm."

includes bibliographical references and index.

ISBN: 471984574

Subjects--Topical Terms:
Brand name products
Marketing management

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Central Library - Coimbatore

Competitive branding winning in the market place with value-added brands