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Marketing strategies for services globalization client-orientation deregulation

Kostecki M M (ed)

Marketing strategies for services globalization client-orientation deregulation - 1 - Oxford Pergamon Press 1994 - "xix,250p. : ill. ;23.5cm."

includes bibliography and index

ISBN: 80423892

Subjects--Topical Terms:
Professions--Marketing--Case studies
Service industries--Marketing--Case studies

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Central Library - Coimbatore

Marketing strategies for services globalization client-orientation deregulation