Normal view MARC view ISBD view

Consumer behavior and marketing strategy

Peter, Paul J

Consumer behavior and marketing strategy - 7 - New Delhi Tata McGraw-Hill 2005 - xvi, 579p.

Includes index

ISBN: 70601585

Subjects--Topical Terms:
Consumer behaviour -- Marketing strategy
Management -- Marketing
Marketing strategy -- Consumer behaviour

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Central Library - Coimbatore

Consumer behavior and marketing strategy