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Advertising : planning and implementation

Sharma Sangeeta

Advertising : planning and implementation - New Delhi Prentice-Hall 2006 - xviii, 478p. ;

Includes bibliographical references and index

ISBN: 8120329732

Subjects--Topical Terms:
Advertising -- Planning and Strategy
International/Multinational advertising
Print media -- Advertising
Web advertising

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Central Library - Coimbatore

Advertising : planning and implementation