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Marketing health care into the twenty first century

"Vitberg, Alan K"

Marketing health care into the twenty first century - New York Haworth Press 1996 - "xiv,191p. ;22cm."

includes index

ISBN: 156024979X

Subjects--Topical Terms:
Hospital marketing
Managed care plans (Medical care)--United states
Medical care United states--Marketing

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Central Library - Coimbatore

Marketing health care into the twenty first century