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International marketing strategy analysis development and implementation

"Doole, Isobel"

International marketing strategy analysis development and implementation - 2 - London International Thomson Business Press 1999 - "xix, 572p . : ill. ;24cm"

Includes biblographical refrences and index

ISBN: 1861524722

Subjects--Topical Terms:
Export marketing
International business enterprises--Management

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Central Library - Coimbatore

International marketing strategy analysis development and implementation