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International advertising communicating across cultures

"Mueller, Barbara"

International advertising communicating across cultures - 1 - Belmont Wadsworth c1996 - "xi,340p. : ill. ;23.5cm."

includes index

ISBN: 534192785

Subjects--Topical Terms:
Advertising
Advertising media planning
Advertising media planning
Intercultural communication

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Central Library - Coimbatore

International advertising communicating across cultures