Brand royalty how the world's top 100 brands thrive and survice
Haig, Matt
Brand royalty how the world's top 100 brands thrive and survice - London Kogan Page 2004 - vil, 314p. ;
Includes bibliographical references and index.
769444398
Brand name products - Management
Brand royalty -- Management
Marketing management -- Brands
Brand royalty how the world's top 100 brands thrive and survice - London Kogan Page 2004 - vil, 314p. ;
Includes bibliographical references and index.
769444398
Brand name products - Management
Brand royalty -- Management
Marketing management -- Brands