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Marketing planning in a total quality environment

"Linneman, Robert E"

Marketing planning in a total quality environment - 1 - Mumbai Jaico 2000 - "xvi, 464 p. : ill. ; 23 cm."

Includes index.

ISBN: 8172248288

Subjects--Topical Terms:
Marketing--Planning
Total quality management

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Central Library - Coimbatore

Marketing planning in a total quality environment