Services marketing and management
Gilmore, Audrey
Services marketing and management - New Delhi Sage 2003 - 215p.
Includes bibliographical references and index.
817829334X
Internal marketing Service organizations
Managing services
Services marketing and management
Services marketing and management - New Delhi Sage 2003 - 215p.
Includes bibliographical references and index.
817829334X
Internal marketing Service organizations
Managing services
Services marketing and management