Normal view MARC view ISBD view

Global marketing and advertising understanding cultural paradoxes

Mooij, Marieke de

Global marketing and advertising understanding cultural paradoxes - 2 - New Delhi Sage 2005 - xvi, 269p.

Includes index.

ISBN: 1412914760

Subjects--Topical Terms:
Advertising and media
Consumer behavior Cross-cultural studies
Global marketing communications
Marketing and advertising(Global)

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Central Library - Coimbatore

Global marketing and advertising understanding cultural paradoxes