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Nonprofit marketing : marketing management for charitable and nongovernmental organizations

Wymer, Walter

Nonprofit marketing : marketing management for charitable and nongovernmental organizations - New Delhi Sage 2006 - ix, 370p.

Includes bibliographical references and index.

ISBN: 1412909236

Subjects--Topical Terms:
Marketing management
Nonprofit marketing
Nonprofit organizations Marketing
Social marketing

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Central Library - Coimbatore

Nonprofit marketing : marketing management for charitable and nongovernmental organizations