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Newer insights into marketing cross cultural and cross national perspectives

"Schuster, Camille P (ed)"

Newer insights into marketing cross cultural and cross national perspectives - 1 - New York International Business Press c1999 - 94p. : ill. ;22cm.

includes index

ISBN: 789007525

Subjects--Topical Terms:
Marketing--Cross-cultural studies

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Newer insights into marketing cross cultural and cross national perspectives