Normal view MARC view ISBD view

Advertising and promotions : an imc perspective

Kruti Shah

Advertising and promotions : an imc perspective - New Delhi Tata McGraw - Hill 2009 - xxx, 987p.

Includes index

ISBN: 9780070080317

Subjects--Topical Terms:
Advertising and promotions
Advertising and promotions structure(World)
Communication marketing
Marketing communication

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Central Library - Coimbatore

Advertising and promotions : an imc perspective