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Advertising and promotions : an imc perspective

Kruti Shah

Advertising and promotions : an imc perspective - New Delhi Tata McGraw - Hill 2009 - xxx, 987p.

Includes index

ISBN: 9780070080317

Subjects--Topical Terms:
advertising and promotions
Advertising and promotions
Communication marketing
Marketing communication

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Advertising and promotions : an imc perspective