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Marketing aesthetics the strategic management of brands identity and image

"Schmitt, Bernd"

Marketing aesthetics the strategic management of brands identity and image - New York Free Press c1997 - "xv,343p. : ill. ;24cm."

includes index

ISBN: 684826550

Subjects--Topical Terms:
Brand management
Marketing

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Central Library - Coimbatore

Marketing aesthetics the strategic management of brands identity and image