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Advertising management : concepts and cases

Gupta, Abhishek

Advertising management : concepts and cases - New Delhi Cyber Tech Publications 2009 - 264p

Includes bibliographical references and index

ISBN: 9788178845067

Subjects--Topical Terms:
Advertising India
Advertising and promotion
Advertising management
International advertising -- Techniques
Management Advertising management

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Advertising management : concepts and cases