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Advertising management : with integrated brand promotion

O'Guinn, Thomas

Advertising management : with integrated brand promotion - New Delhi Cengage Learning 2008 - 648p:

CDBK 3423; Includes index

ISBN: 9788131509128

Subjects--Topical Terms:
Advertising and brand promotion
Advertising management
Integrated brand promotion business and society
Management advertising management
Media planning -- advertising

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Advertising management : with integrated brand promotion