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Consumer behavior building marketing strategy

"Hawkins, Del I"

Consumer behavior building marketing strategy - 7 - Boston Irwin / Mcgraw Hill c1998 - "xxv,760p. : ill. ;26cm.+1 Floppy(3.5in)"

includes index

ISBN: 256218951

Subjects--Topical Terms:
Consumer behavior--United States
Consumer behavior--United States--Case studies
Market surveys--United States

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Consumer behavior building marketing strategy