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Essentials of marketing a global managerial approach

"Perreault, William D"

Essentials of marketing a global managerial approach - 8 - Boston Irwin / Mcgraw Hill c2000 - "xxvii,592p. : ill. ;27.5cm.+1 CD-ROM"

includes index

ISBN: 72894822

Subjects--Topical Terms:
Marketing management

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Central Library - Coimbatore

Essentials of marketing a global managerial approach