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Marketing research : for MBA/M.Com./BBA/B.Com.

Dileep Kumar, M C

Marketing research : for MBA/M.Com./BBA/B.Com. - Kalyani Publishers New Delhi 2008 - 210p

Includes Glossary

ISBN: 9788127244637

Subjects--Topical Terms:
Advertising and media research
Marketing information system
Marketing research
Research methodology Marketing

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Central Library - Coimbatore

Marketing research : for MBA/M.Com./BBA/B.Com.