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Advertising, promotion, and new media

Stafford, Marla R, ed.

Advertising, promotion, and new media - New Delhi Prentice-Hall 2005 - xii, 380p

Includes index

ISBN: 812032739X

Subjects--Topical Terms:
Advertising, promotion, and new media
Internet advertising
Media(New) advertising
Mobile advertising
Netvertising image communication modelNICM

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Advertising, promotion, and new media