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Consumer behaviour : insights from indian market [with CD-ROM]

Ramanuj Majumdar

Consumer behaviour : insights from indian market [with CD-ROM] - New Delhi PHI Learning 2010 - ix, 350p

CDBK 3834; Includes Glossary and Index

ISBN: 9788120339637

Subjects--Topical Terms:
Consumer behaviour Marketing
Consumer decision-making process
Consumer motivation and perception
Indian consumer behaviour
Indian market diversity

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Consumer behaviour : insights from indian market [with CD-ROM]