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The dynamics of mass communication : media in the digital age [with DVD]

Dominick, Joseph R

The dynamics of mass communication : media in the digital age [with DVD] - 10 - New Delhi Tata McGraw Hill 2009 - xxv, 457p. : ill.

CDBK 3860; Includes index.

ISBN: 9780071070614

Subjects--Topical Terms:
Advertising
Broadcast television
Magazines
Mass communication
Mass media
Newspapers
Public relations

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The dynamics of mass communication : media in the digital age [with DVD]