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Competing for customers and winning with value : breakthrough strategies for market dominance

Reidenbach, R Eric

Competing for customers and winning with value : breakthrough strategies for market dominance - New Delhi Pearson Education 2006 - xvii, 194p

Includes bibliographical references and index.

ISBN: 8131716961

Subjects--Topical Terms:
Customer value Marketing
Market share value
Productmarketlevel planning
Strategic business unit planning
Value management
Value-strategy-process linkage

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Competing for customers and winning with value : breakthrough strategies for market dominance