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Creating corporate reputations identity image and performance

"Dowling, Grahame"

Creating corporate reputations identity image and performance - 1 - New York Oxford Uni Press 2001 - "xx,299p. : ill. ;24cm."

includes index

ISBN: 199241635

Subjects--Topical Terms:
Brand name products
Corporate image
Public relations--Case studies

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Central Library - Coimbatore

Creating corporate reputations identity image and performance