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Expressive organization linking identity reputation and the corporate brand

"Schultz, Majken (ed)"

Expressive organization linking identity reputation and the corporate brand - 1 - New York Oxford Uni Press 2000 - "xv,292p. : ill. ;23.5cm."

includes index

ISBN: 198297785

Subjects--Topical Terms:
Brand name products
Business communication
Corporate image

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Central Library - Coimbatore

Expressive organization linking identity reputation and the corporate brand