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Art of cause marketing how to use advertising to change personal behavior and publi

"Earle, Richard"

Art of cause marketing how to use advertising to change personal behavior and publi - 1 - "Illinois, USA" NTC Business Books c2001 - "xii,321p. : ill. ;23.5cm."

includes bibliography and index

ISBN: 658001221

Subjects--Topical Terms:
Advertising Management
Marketing management

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Art of cause marketing how to use advertising to change personal behavior and publi