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Auditing markets products and marketing plans AMA marketing toolbox

"Parmerlee, David"

Auditing markets products and marketing plans AMA marketing toolbox - 1 - Illinois NTC Business Books c2000 - "xii,193p. : ill. ;28cm."

ISBN: 658001337

Subjects--Topical Terms:
Marketing audits

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Auditing markets products and marketing plans AMA marketing toolbox