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Principles of service marketing and management

"Lovelock, Christopher H"

Principles of service marketing and management - 1 - New Jersey Prentice Hall c1999 - "xvii,414p. : ill. ;27.5cm."

includes index

ISBN: 130213748

Subjects--Topical Terms:
Service industries--Marketing

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Central Library - Coimbatore

Principles of service marketing and management