Product policy and brand management : text and cases
Chitale, A K
Product policy and brand management : text and cases - New Delhi PHI Learning 2011 - xii, 264p.
Includes index.
9788120340756
Brand management
Product management organization
Product policy management
Product policy and brand management : text and cases - New Delhi PHI Learning 2011 - xii, 264p.
Includes index.
9788120340756
Brand management
Product management organization
Product policy management